Can fund companies influence investors' perceptions of fund performance by building brand recognition through marketing, advertising and favorable media coverage? The answer is yes, according to a recently released survey by Financial Research Corp. of Boston.

"Firms that have the resources to promote strong performance via broadcast advertising have the best potential for creating favorable perceptions among non-shareholders," the survey said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.