Regulatory pressure and recent volatility in the securities markets are causing mutual fund companies to add new language to advertisements that promote the investment performance of their funds.

Fund companies that include their investment performance figures in advertisements have begun adding statements warning that fund performance on the day the advertisement is published may differ from the performance included in the ad because of recent market volatility. The additional disclosure comes after regulators warned fund companies last summer that fund ads might be misleading even though they are accurate because of market volatility.

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