Few planners ask their customers to evaluate them. Julie Littlechild is on a mission to change that. For $499, Client Audit, her flagship product, surveys as many as 1,500 clients. For an additional $750, she will provide a consultant to interpret the results and develop a plan. Although clients can choose anonymity, 80% have agreed to open feedback.

When Littlechild started in 1998 as a practice management coach, she always asked advisors, "What do your clients think?" and "How does that influence how you structure, manage and grow your business?" Few advisors had data. Littlechild, who has an M.B.A. from the University of Toronto, had her staff conduct the research. "It seems obvious that we should gather feedback from clients in a client-centric business," she says. "Yet only a handful of advisors have taken the leap."

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