The college-savings vehicle, 529 plans, are definitely in vogue this year.
The survey suggests a widespread adoption of the new vehicle among advisers, as a large majority (74%) say they will now offer them to clients. However, roughly the same number say they will continue to recommend alternative college-funding vehicles, such as UGMA/UTMA accounts.
The survey reveals that clients are highly receptive to the 529 vehicle, with advisers reporting that a majority (65%) elect to open an account within two weeks of the initial discussion.. 529 Plans are more popular (57%) among clients with household incomes between $50,000 to $100,000, according to the survey. Less than 29% have incomes of $100,000 or more.
Above all, she would like to ensure the vehicle is used properly. "Its like anything else. Theyre the fad of the moment and Id like to see them used appropriately, not just to stuff money, but [ensure clients] are achieving long-term goals," Norris said.









