Advertisements in the local newspaper or a Facebook page promoting your firm are all well and good, but for a really big impact on clients and prospects, try inviting them into your home.
Zaneilia Harris, president of Harris and Harris Wealth Management in Upper Marlboro, Md., is a planner who has found that marketing events provide a memorable, interactive experience for current and prospective clients. Harris, who concentrates her practice on women - especially widows, senior executives and business owners - holds two to four events annually, and most take place at her home.
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