With more than 400,000 financial advisors serving individuals today, the need to stand out in an extraordinarily crowded marketplace is tougher - and more important - than ever. One of the newest and most interesting ways to do that is through LinkedIn, Facebook and other social media channels.

The appeal of social media is clear: It lets you put yourself out there like no other tool can, and it can help investors quickly see who you are and how you can bring value to their lives. As a result, it has become one of the more intriguing ways to get affluent clients to start talking with you instead of with an advisor down the street.

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