Wheaton, Ill.-based ETF innovator and PowerShares Chief Executive Bruce Bond argues that traditional indexing is no longer adequate, in an interview with MarketWatch. 

In order differentiate itself in the booming $350 billion industry and to compete with companies like Barclay’s Global Investors and State Street Global Advisors, his company will continue to introduce funds with strategies that challenge traditional indexes.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.