For years, Fred Alger Management has been adept at drawing the attention of the media and the industry. There was the proficiency of Fred Alger, who founded the firm in 1964. There were the eccentricities of younger brother, David Alger, who took over the firm in 1989. There was also the relationship between the pair, Fred, the planner, and David, the inspirer who carried out the plans--and then some.

The press loved these stories. But, after the Sept. 11 attacks on the World Trade Center, where Fred Alger Management kept an office on the 93rd floor of the North Tower, Jim Connelly, the firm's marketing exec, has had to deal with an avalanche of press attention while trying to rebuild and deal with horrific losses.

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