The Independent 529 Plan, a new prepaid college tuition plan managed by TIAA-CREF and run by a consortium of more than 220 private colleges, launched last month. The program, which has been in the works for five years, will market itself primarily as a direct-sold product, but also wants to attract fee-based advisers.

TIAA-CREF said the plan has already drawn a lot of interest from the CPA community, and the group will participate in a couple of financial planning conferences in Las Vegas this fall and next spring in order to draw planner interest.

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