Putnam Investments is continuing its push towards online social media with the launch of an online Roth IRA Conversion Evaluator and accompanying blog, designed to help investors learn more about the benefits of Roth IRAs.

The Roth evaluator "is a great first step for investors and their financial advisors," said William Cass, senior vice president of Putnam Retail Management. "Our purpose is to try to stimulate a dialog and conversation. Investors would be well served to at least consider the benefits of a Roth IRA."

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