Raymond James Financial Services is going to enroll its 5,200 financial advisers in the industry-owned AdvisorCentral, the two companies announced Tuesday. At present, 100 of Raymond James back-office personnel are registered with the service, which they use to research clients accounts. Launched in November 2001, AdvisorCentral aggregates information from 40 funds.
"We want AdvisorCentral to be readily available to our financial advisers 24x7, whether they are in their offices, on the road, or working from home," said William Gross, vice president of operations at Raymond James & Associates. "Our staff is benefiting from and enjoys working with the AdvisorCentral portal. The flow of information on the site is very logical. We believe that AdvisorCentral will also become an essential resource for our financial advisors in their daily interaction with clients."