For the next three to five years, money managers plan to rely, as they do now, chiefly on investment performance to differentiate themselves from competitors, according to a report, "Tomorrow's Leading Investment Managers," prepared by the Economist Intelligence Unit, a London-based research company for PricewaterhouseCoopers. Executives from 200 companies of all sizes in the U.S., Europe and Asia were surveyed for the report.

After investment performance, they will rely on customer service, product specialization and investment style to make their companies stand out. Small firms will be more likely to choose product specialization while larger firms will most likely choose customer service, said the report.

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