SunAmerica of Los Angeles began a new ad campaign last Thursday during game one of the NBA championships on NBC. The ads are designed to "bring to life' the relationship between baby boomers and their retirement plans," according to Sonia Fiorenza, director of corporate communications at SunAmerica.

SunAmerica decided to launch the new campaign based on company research that suggests that baby boomers are not paying enough attention to their retirement plans, according to Fiorenza.

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