Delving into seldom-visited territory, The Reserve Funds of New York kicked off its new advertising campaign with a spot in The Wall Street Journal last week, urging investors to evaluate the safety and quality of money-market funds. The campaign, which boasts the benefits of The Reserve Primary Fund Class 8, cites concerns over the credit quality of money-market instruments.

Reserve, an advocate for money fund safety and an investor exclusively in non-commercial paper types of instruments, notes in its ads and its Web site that "losses or bailouts of money funds have typically been the result of commercial paper that defaulted."

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