As the 77 million Baby Boomers begin to retire, the market for helping them manage their retirement income will begin to boom as well. Millions of retirees will be looking for financial advice and will likely turn to their local banks first, retirement experts say.

Steven Harder, national manager of the retirement center for LPL Financial Institution Services, said there are three competitive advantages the banking channel has in the retirement income market: trusted consolidation, valued and unbiased advice and location, location, location.

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