Rydex Funds has always looked to leverage the Internet for its business. So it should come as no surprise that the latest overhaul of its site for financial planners also paves the way for a focus on the independent broker/dealer.

"We honestly believe that our next thrust is in the broker/dealer realm," said Kevin Farragher, V.P., e-Enterprise at Rydex. "You can certainly say that this is probably one of the first broadsides in what you would see in an ongoing effort to capture the independent broker/dealer marketplace."

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.