Launching the latest salvo in a price war between the top independent custodians, Schwab Advisor Services announced fee waivers and price cuts for functions that help advisers seeking to sell their businesses and maximize client referrals.

The enhancements Schwab announced focus on the firm’s Business Consulting Services, which helps its independent advisers grow and manage their firms. As part of its cost-cutting effort, Schwab eliminated fees on its Mergers and Acquisitions Listing Service, an online database that connects those looking to sell or merge their firms with potential buyers.

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