Following a month when it slashed online equity trade commissions and its new family of exchange-traded funds hit the ground running, Charles Schwab began to reap the benefits of its new initiatives in January as it attracted a slew of new assets and daily average trades rose.

Client daily average trades rose 8% from a year earlier and 23% from a month earlier to 354,700, according to Schwab’s monthly market activity report, which it released Friday. Net new assets brought to the company by new and existing clients totaled $6 billion in January.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.