Charles Schwab of San Francisco will air interactive television advertisements beginning in late June in 15,000 households in New Haven, Conn., Palos Verdes, Calif., Kingsport, Tenn., and St. Louis, Mo., according to Wink Communications of Alameda, Calif.

Wink, a four-year-old company that developed the interactive television software Schwab will be using, is currently working with Schwab to select a television spot that would lend itself to this brand-new type of advertising, according to Anne Haack, account manager at Wink.

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