To engage Gen Y in financial discussions, Charles Schwab has launched a “SchwabMoneyWise” Facebook page to engage Gen Y in a dialog on “financial firsts.”

One of the initial posts asks viewers to join a “Money Mondays” contest by sharing a financial story in 100 words or less to win $100. Another warns people from posting too many details about themselves online, such as their birthday, in order to prevent identity theft.

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