In the middle part of the last century, as the U.S. reeled from a tumultuous world war, President Franklin D. Roosevelt issued regular radio addresses to calm the nation. Bob Froelich, a well-known author who heads investment strategy for Zurich Scudder, hosted similar addresses last week for the same purpose.

In an effort to calm the public and become known as a key resource to financial advisors, Froehlich was expected to lead nearly a dozen conference calls last week, allowing executives to air concerns and ask questions about the markets. The conferences were not available to the public.

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