Seeking confidential access to brokers looking to make a transition, Securities America has signed a new agreement with online company Join A Firm that will cover costs for its branches to maintain profiles on the recruit-matching site.

An online community and recruiting network, Join A Firm facilitates introductions between advisors seeking a change of firms and wealth management firms that are actively recruiting. It allows advisors to confidentially identify local or national firms that may be a more suitable fit for their practice. It also provides broker-dealers and their branch offices online access to advisors in transition. The B-D and the branch office can each develop a customized message that speaks to their target advisor.  

"Advisors in transition need more choices and education in their transition options," Ned Van Riper, co-founder and managing partner for Join A Firm, said in a statement. "Join A Firm allows advisors to carefully screen a multitude of quality options, including some they may not have been aware of previously. Many advisors want to be independent without the hassles of being a business owner. The Join A Firm platform allows them to find a plug-and-play opportunity - a win for both parties."

The new alliance will give advisors more choices in how they affiliate with Securities America, according to Gregg Johnson, senior vice president of branch office development and acquisitions for Securities America.

"By making the financial commitment to provide our branches [with] their own profiles on," Johnson said in a statement, "we're helping them recruit and develop their advisors. Everyone benefits."

Securities America will have its own listing on the site for advisors who prefer to affiliate with an independent broker-dealer as a solo practitioner.

"The broker-dealer market has evolved beyond the basic choice of captive or independent," Johnson said. "Advisors who value the independent model can now choose to practice individually, form partnerships or small groups, become part of a larger branch or operate within a financial institution. The independent model has its roots in letting advisors have more choices and control over their business, and we continue to create more options for them in how they run their practice and serve their clients."

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