SEI Investments, long a provider of back-office and investment management services to banks and advisers, is gearing up to move into the data aggregation business.

The goal of its new product, as yet unnamed, is to help advisers make the increasingly complicated financial pictures of wealthy people more comprehensible and thereby deepen client relationships, said Robert Crudup, executive VP of investment systems and services at SEI in Oaks, Pa. The product is designed to help advisers better focus on relationship management, he said, which will probably become the most important factor in attracting and retaining high-net-worth baby boomers.

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