George Wilbanks is managing director in the investment management practice at Russell Reynolds Associates' New York headquarters. This is the inaugural edition of his new quarterly "Power Plays" column, in which he will discuss recruiting trends.

Hedge funds, funds of funds, leveraged finance, private equity, separately managed and venture capital investment companies are rapidly maturing into the main line of asset management - and are seeking talented sales, marketing, legal, accounting and operations executives to make sure they gain market share in this new expanded domain.

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Insight and analysis into the management, marketing, operations and technology of the asset management industry.