Main Street Americans may not spend much time fending off solicitations from giant advisory firms but they certainly stroll through shopping malls. In a few upscale centers, they’ll find an America’s Retirement Store, where they’ll be welcome.

“We’re targeting Mom-and-Pop Americans, who make up an underserved market,” said John DuPriest, CEO of Presidential Brokerage, parent of America’s Retirement Store. “The major firms are mainly looking for clients in the top three or five income percentiles. We think there are opportunities 30 or 40 percentiles below that."

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