Cerulli Associates has launched a new separately managed account product that aims to provide clients with access to key industry metrics, data and analysis. The Boston-based research firm introduced Quantitative Update in late July to complement its wide range of products and services geared toward covering the managed account industry.

The inaugural edition of the product takes an in-depth look at the managed account business using information collected from a pool of asset managers. The 120-page study revealed that redemption rates among separate accounts are actually higher than that of equity mutual funds. It has been oft-reported in the press and suggested by members of the financial services industry that separate account assets are stickier than mutual fund assets due to their client profiling, asset allocation, customization and ongoing monitoring features.

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