Small business owners prefer financial advisors who they perceive to be independent of product providers, according to a recent online study by Brightwork Partners of Greenwich, Conn. and Greenfield Online of Wilton, Conn.

The small business owners who participated in the survey expressed a strong preference for dealing with independent, objective investment advisors, regardless of whether their advice was for the owner's personal portfolio or for business purposes, such as a retirement plan for employees, according to Greenfield Online.

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