Social media has become a big part of many financial advisors’ business models.

As Raymond James senior advisor Sacha Millstone, who has long used social media, especially Facebook and Twitter, to communicate with clients, puts it, “I think it’s essential for advisors to have a social-media presence. It’s another kind of marketing, and I can’t imagine being an advisor without that.”

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access