Whether its establishing a Facebook page to hawk your wares or building a corporate profile on LinkedIn to recruit new employees, social media has been a game-changer for small businesses that have embraced it despite their initial reservations.

But a new survey from BMO Financial Group reveals that while the overwhelming majority of Canadian small businesses that are participating in the social media revolution are finding value in the medium, only two-in-five firms have bothered to get in the game.

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