Some Funds Cry, ‘Attention Wall Street Shoppers!’

American retailers have long wooed shoppers with discounts or special sales. Now, a handful of fund companies are beginning to catch onto the trend, The Wall Street Journal reports.

Pioneer Investments added an addendum to its new principal-protection funds in June telling investors that if it couldn’t attain certain results, it would lower its 2.05% annual fees to 12 basis points. Likewise, ING Group also lowered the fees on its principal-protection funds from 1.75% to 95 basis points.

With bond funds currently yielding an average 4% and equity funds expected to yield single-digit returns for the next decade, it only stands to reason that investors – complacent about fees during the bull run – will now turn their keen attention to fees. Although the average fund fee is typically 1% to 3%, no load funds can carry annual fees of as much as 4% and upfront loads can top 5.75%. That’s enough to stop an investor in their tracks, and, The Journal surmises, smart fund companies are likely to follow in Pioneer’s and ING’s steps.

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Money Management Executive
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