American retailers have long wooed shoppers with discounts or special sales. Now, a handful of fund companies are beginning to catch onto the trend, The Wall Street Journal reports.

Pioneer Investments added an addendum to its new principal-protection funds in June telling investors that if it couldn’t attain certain results, it would lower its 2.05% annual fees to 12 basis points. Likewise, ING Group also lowered the fees on its principal-protection funds from 1.75% to 95 basis points.

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