Look at the list of large, well-known fund providers that offer a socially responsible investment product and the first thing you'll notice is that the list is short. Very short.

Of the 192 funds that screen investments using labor, environmental and social concerns, the only larger firms that offer the products are Vanguard, TIAA-Cref, Dreyfus, Smith Barney and Neuberger Berman. Noticeably absent from the list are the likes of American Century, Fidelity Investments and Prudential, according to fund researcher Morningstar. Those powerhouses are known to use vast economies of scale to market to broad audiences and, therefore, their products are mostly mainstream, consumer vehicles.

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