Interested in the potential trading volume exchange-traded funds can bring to an exchange, stock markets are now vying with the New York Stock Exchange and the American Stock Exchange for ETF listings, The Wall Street Journal reports.

At the same time, however, many specialists on their trading floors are eschewing ETFs because they are thinly traded and, with so many ETFs flooding the market, are taxing the seed money that specialist market-makers typically pony up to get them up and running.

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