Whether it’s LinkedIn, Twitter or Facebook, 85% of financial services professionals under the age of 50 are using social media, according to a survey conducted by On Wall Street and LederMark Communications.
And more than 40% of younger users said that it has led to doing business, said Gerri Leder, president of Baltimore-based LederMark. That compares to only 19% of those over age 50. The younger set prefers LinkedIn for business and Facebook for personal matters.
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