To hear marketing managers talk about their technology mutual funds, one might believe that uttered alone, Internet is a word unfit for proper company.

Many of the largest fund complexes - like T. Rowe Price, Invesco Funds Group and Kemper Funds - are intentionally not marketing their technology funds. In explanation, at least one company, T. Rowe Price, said it did not want to take advantage of "all the Internet hype."

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.