At first glance, new visitors to the Omyen home page might get the impression that this financial planning software company produces a wider range of products than it actually does.

The site lists products under three different headings: Financial Advisors, Workplace Benefits and Individuals. But upon closer look, you realize that products listed under the latter two are really just subsets of products listed under the Financial Advisors heading, with different titles. For example, the only product listed for Individuals is the Personal Finance Index. The same product is listed under Workplace Benefits as "PFI for Employee Benefits" and under the Financial Advisors heading as "Education Led Client Acquisition."

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