With March comes blustery weather, the delicious anticipation of a favorite college basketball team making it to the Final Four and signs of spring. For me, there are other signs: economic uncertainty, continued market turbulence and questions about our business in 2010 and beyond.
In earlier columns, I discussed some of our efforts to prepare for the business equivalent of March Madness. This got me thinking: how do we sustain this forward looking effort? Is it really worth continuing once we have everything dialed in? My thinking and research revealed important information I’m going to share with you.
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