Here is the three-part playbook to consult, as advisors and brokers get serious and more serious about communicating through social media.

The playbook includes a look at the regulatory landscape, a recipe of ingredients that your program should mix in and tips for determining how to measure the return you are getting on your investment in new forms of interactive communications. Here's a trio of interactive slide shows to get you and your firm on your way.

PART I: The Rules

PART II: The Recipe


Also see:

Attention Advisors: Big Changes Imminent for All Facebook Brand Pages

Beyond the Guidelines: What to Do About Social Media

RIAs, Wirehouse and Bank Advisors' Use of Social Media Booming: Survey