Cracking the Defined Contribution Investment Only market is a venture many asset management companies have experienced much consternation over and spent millions of dollars trying to accomplish. Many still find that getting their products on platforms is an uphill battle even with a robust program in place.

Having a factor that separates your company from others is crucial to getting products on retirement platforms. For TIAA-CREF, that factor is leveraging its long retirement saving heritage in its DCIO market efforts.

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