Jyoti Chopra is director of the multicultural and diversified business development group at Merrill Lynch, responsible for strategic planning, community leadership and relationship development among the U.S. South Asian market. This market includes immigrants and people of descent from India, Pakistan, Bangladesh, Nepal, Sri Lanka, and other bordering nations. Prior to Merrill, Chopra was a writer and media consultant covering human development and issues affecting women and children at the United Nations.

Chopra recently spoke with Mutual Fund Market News reporter Katherine Moon about why Merrill Lynch is interested in this marketplace and how it is being approached.

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