A recent advertisement by Munder Capital Management of Birmingham, Mich., promoting its soon-to-be-released @Vantage fund, is a novel response to the SEC's increased demands for greater disclosure in fund advertising, fund marketing executives said.

"Even though it's tongue-in-cheek, it addresses risk in a very serious way and it helps the fund find its audience," said Dan Ross, president of Wechsler Ross & Partners of New York, a marketing and design firm for financial service firms.

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