In a typical month, before Sept. 11, Connelly said the firm would handle a couple of press stories a month -- not bad for an outfit that manages $16 billion in assets. Since the attacks, Connelly said there have been nearly three dozen stories about the firm. "Obviously there is no comparison," he said.

The burden has been taxing in many ways, but quick thinking and strict policies have kept the focus on recovery, not on publicity, Connelly said. On the night of Sept. 11, senior staff gathered at the firm's Morristown, N.J., offices. The meeting went late into the night. Things were a blur.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.