Another financial services firm has entered the fray over providing customer’s high functioning mobile access. VALIC, the Variable Annuity Life Insurance Company, has launched a new mobile application that will give customers on-the-go access to their account information as well as track their progress towards defined financial goals. The app is designed to work on the iPhone as well as Android-based smartphones.

On the new mobile application, VALIC customers will be able to view a summary of their portfolio, plan, and outside assets, as well as check their transaction history, personal performance, and industry news. The app also offer a savings calculator that helps users determine whether their current savings strategy will be sufficient to meet their long-term savings goals.

Via the app, customers will also be able to access financial advisor profiles and contact information, as well as contact information for ALIC to facilitate any requests.

The free application, available via Apple’s App StoreTM and Google’s Android Market, is an evolution of the firm’s existing mobile access service that operates via the web. “Accessible support has been an integral part of VALIC’s legacy for more than 50 years, and we are excited to evolve our services to the increasingly mobile and tech-savvy segment of our customers,“ stated Craig Cheyne, VALIC’s senior vice president of marketing strategy.

Mobile access has become a prime marketing issue for many providers in the fund industry. The custodian JP Morgan Worldwide Securities Services launched an iPad app for customers last month. And yesterday, portfolio management and accounting software vendor Tradar announced that it partnered with financial data aggregation and reporting software vendor Nedelma to launch a mobile portfolio reporting app that can be accessed via the iPad and other tablets.

Houston-based VALIC provides retirement plans for k-12 schools and school districts, as well as higher education, government and not-for-profit healthcare institutions. It has more than $65 billion in assets and manages plans for nearly 25,000 groups serving nearly 2 million people.



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