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Based on its assessment of fund companies’ customer loyalty, ownership, revenue and equity of brand, Cogent Research has released a ranking of those poised for the greatest future growth, with Vanguard taking the lead position and Fidelity coming in at No. 2.

In fact, Vanguard and Fidelity ranked far higher than other companies and were the only companies to get the highest rating in Cogent’s analysis; Vanguard got the top ratings in all four measurement areas.

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