kasina’s new social media report ranks Vanguard, Sun Life, iShares, Putnam Investments andFranklin Templeton Investments as the top five asset managers for social media practices. It also reveals that only 26% of firms have quantifiable objectives for their social media return on investment.

As a result, three-quarters are missing valuable opportunities to develop more effective campaigns that drive bottom-line results and demonstrate the value of social media to gain more resources and firm-wide participation, according to kasina’s Building a Competitive Social Media Competency report.

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