The stories I read about our industry sometimes makes me shake my head. A capable and promising graduate student recently wrote that she can't find a decent job. It seems she-and hundreds of other soon-to-be graduates-are looking to make a substantial contribution to any firm that will give them a shot, but few are willing to hire her to take advantage of her skills and energy. Other writers echo her concern by saying planning firms need to hire these folks.

Then I read how planners should maximize technology to minimize their time doing repetitive or boring tasks, thereby saving on labor (read: hire less folks). Finally, I read how senior planners need to focus their time on their best and highest use, delegating everything else to others at a lower pay rate with presumably fewer skills than the experienced planners (read: hire more folks).

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