The Strong Funds moniker will soon be added to the scrap heap of discarded financial service firm brands next quarter after Wells Fargo fully incorporates the assets it acquired last year from Strong Financial Corp., Reuters reports.

Wells Fargo officials are now working to integrate the Strong Funds into a proprietary family that will soon be known as Wells Fargo Advantage funds. The combined family will boast roughly 120 funds and $100 billion of assets.

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