Jonathan Velline makes an impassioned case for maintaining a local presence in customers neighborhoods.
If you think about the lives of our customers, theyre not shut-ins. They get out to work, to shop, to play, said Velline, head of store and ATM strategy at the $1.69 trillion-asset Wells Fargo. Were part of a customers traffic pattern. Were not just going to be a bank thats at the other end of a call. Were going to be in the community, were going to be volunteering in that community, investing in that community, and we hire from that community.
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