Wells Fargo & Co. is on a hiring spree that it hopes will bring it more high-net-worth investors in markets where it has retail branches but less of a wealth management presence.

The San Francisco banking company intends to hire 350 trust officers, private bankers, and portfolio managers before the end of 2002, said David Pittman, the executive vice president of investment management and trust services. Wells currently has 1,000 such executives.

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