HOLLYWOOD, Fla. – They’re earning more income than ever before, outlive their husbands by an average of four years and are significantly more inclined to seek out financial advice, but the advisory community still hasn’t done enough to cash in on this enormous wealth management opportunity.

That was the takeaway from the “Women Investors: Capturing a Significant Business Opportunity” session here at Pershing’s 2012 Insite Financial Solutions Conference where a panel of advisors weighed in with some stats and tactics that should motivate advisors of either sex to rethink how they’re targeting women investors.

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