With Registered Investment Advisors predicted to control 26% of retail advisor assets by the end of 2016, mutual fund and ETF managers are increasingly targeting this space for growth opportunities. As these managers ramp up their sales and marketing resources to tap into this market, they often face the challenge of creating a strategy that provides the intelligence RIAs value while effectively penetrating the fragmented nature of the channel. Therefore, it becomes critical for these managers to understand this distinct market, their role in the process, the best fitting segments and, finally, their distribution strategy.

Know Your Market

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